Privacy Policy
Effective Date: 20/10/2026
Last Updated: 20/10/2026
RocketLinks is a service operated by Shiprocket Merchant App Private Limited ("SRMPL", "we", "us", or "our").
This Privacy Policy explains how SRMPL collects, uses, stores, processes and shares personal information when you use RocketLinks, including the RocketLinks website, seller dashboard, product storefronts and related services.
By using RocketLinks, you acknowledge that your personal information may be processed as described in this Privacy Policy.
1. Information We Collect
Depending on how you use RocketLinks, we may collect the following information.
1.1 Seller Information
When you register for or use RocketLinks, we may collect:
- Name
- Mobile number
- Email address
- GSTIN and GST registration information
- PAN information
- Business and registration details
- Address and other business information
- Bank account details
- Information required for KYC and verification
- Information relating to your RocketLinks account
1.2 Product and Business Information
When you create and manage products, we may collect:
- Product names
- Product descriptions
- Product images
- Product prices
- MRP
- Inventory and stock information
- Product variants
- Brand name, logo and other business information
- Social media or marketplace links that you provide for creating product listings
Where you use RocketLinks' listing-generation functionality, product information and images may be processed by technology and AI service providers to assist in creating product listings.
1.3 Order and Transaction Information
We may collect and process:
- Order details
- Product and quantity information
- Order value
- Payment mode
- Shipping and delivery information
- Cancellation and refund information
- Payout information
- Dispute-related information
- Information required for tax deductions and reporting
1.4 Buyer Information
When a buyer purchases a product through a RocketLinks storefront, information provided by the buyer during checkout may be collected and processed, including information necessary to:
- Place and fulfil the order
- Process payment
- Arrange shipping and delivery
- Provide order notifications
- Process cancellations and refunds
- Handle delivery-related activities
- Support transaction and dispute processes
For buyer information collected through a seller's RocketLinks storefront, the seller is responsible for the buyer relationship and the applicable obligations relating to such information. SRMPL processes such information to provide and operate RocketLinks services on the seller's behalf.
2. How We Use Personal Information
We may use personal information for the following purposes:
Account and Seller Management
- Creating and managing RocketLinks accounts
- Authenticating users
- Completing KYC and verification
- Verifying GST registration and other business information
- Managing seller settings and account information
Product and Storefront Services
- Creating and hosting product pages
- Creating seller storefronts and product links
- Generating product listings
- Displaying products and business information
- Managing inventory and product information
Payments and Settlements
- Processing payments
- Facilitating payment collection
- Calculating applicable charges
- Processing refunds
- Managing payouts
- Performing payment and transaction reconciliation
- Complying with applicable tax and regulatory requirements
Shipping and Order Fulfilment
- Processing orders
- Arranging pickup and delivery where applicable
- Providing shipment tracking
- Processing delivery information
- Managing returns, refunds and related order activities
Communications
We may use personal information to send:
- Account-related communications
- KYC and verification communications
- Order confirmations
- Shipping and delivery updates
- Payment and payout notifications
- Seller order summaries
- Service-related notifications
- Customer support communications
- Promotional or marketing communications, where permitted by applicable law
Security and Fraud Prevention
We may process information to:
- Detect and prevent fraud
- Identify misuse of RocketLinks
- Enforce platform rules
- Protect the security of our systems
- Investigate suspicious activity
- Prevent prohibited or unlawful transactions
Service Improvement
We may use information to:
- Understand how RocketLinks is used
- Improve products and services
- Improve product listing and storefront functionality
- Analyse service performance
- Develop and improve features
Where appropriate, information may be used in aggregated or de-identified form for service improvement.
Legal and Regulatory Compliance
We may process information to comply with applicable:
- Laws
- Regulations
- Tax requirements
- Government requirements
- Court orders
- Legal processes
3. Sharing of Personal Information
We may share personal information with third parties where necessary to provide RocketLinks services, fulfil the purposes described in this Privacy Policy, comply with applicable law, or otherwise where permitted or required by law.
Third parties may include the following categories:
Payment Service Providers
Information may be shared with authorised payment service providers for payment processing, payment collection, settlement, refunds, transaction reconciliation and fraud prevention.
KYC and Verification Service Providers
Information may be shared with authorised service providers that assist with identity, business, GST or other verification processes.
Banking and Verification Service Providers
Relevant information may be shared with service providers used for bank account verification and related financial verification processes.
Shipping and Logistics Service Providers
Order, seller and buyer information may be shared with authorised courier, shipping and logistics service providers where required to provide pickup, delivery, tracking and related services.
Communication Service Providers
We may share relevant information with service providers that enable transactional and service-related communications, including WhatsApp and other messaging channels.
Technology and Infrastructure Providers
We may use third-party providers for:
- Cloud infrastructure
- Data storage
- Security
- Authentication
- Software infrastructure
- Customer support
- Analytics
- Platform operations
AI and Listing Services
Information such as product photographs, descriptions or links submitted by sellers may be processed through authorised AI or technology services to generate or assist with product listings.
Government and Regulatory Authorities
We may disclose information where required or permitted by law, including to government authorities, regulators, courts or law-enforcement agencies.
Business Transfers
If SRMPL undergoes a merger, acquisition, restructuring, financing, sale of assets or similar corporate transaction, relevant information may be transferred as part of that transaction, subject to applicable law.
SRMPL does not sell personal information as a standalone product.
4. Seller Content
The seller retains ownership of their brand, logo, product images, descriptions and other content submitted to RocketLinks, subject to the applicable RocketLinks terms.
SRMPL may process, host, display and adapt such content as necessary to provide RocketLinks services, including generating and displaying product listings and storefronts.
Seller content may also be used for RocketLinks marketing where permitted under the applicable terms.
5. Payment and Financial Information
RocketLinks may require bank and payment-related information to enable payment collection and seller payouts.
Payment-related information may be processed through authorised third-party payment service providers.
SRMPL may process transaction and settlement information to:
- Facilitate payments
- Calculate applicable fees
- Process refunds
- Process payouts
- Perform reconciliation
- Comply with tax and regulatory requirements
6. Buyer Information
A buyer may provide information when placing an order through a seller's RocketLinks storefront.
Such information may be used to process and fulfil the transaction, including:
- Processing the order
- Processing payment
- Arranging delivery
- Providing tracking information
- Sending transactional notifications
- Processing refunds or cancellations
The seller is responsible for the products sold through the RocketLinks storefront and the buyer relationship.
SRMPL processes buyer information as necessary to operate the RocketLinks platform and provide the services requested by the seller.
7. Data Security
SRMPL maintains appropriate technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, disclosure, loss, misuse or destruction.
Security measures may include:
- Access controls
- Encryption
- Monitoring and logging
- Security assessments
- Vulnerability management
- Incident response procedures
- Appropriate restrictions on access to personal information
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide RocketLinks services
- Maintain accounts
- Complete transactions
- Process payments and payouts
- Meet tax and accounting requirements
- Comply with applicable laws
- Resolve disputes
- Prevent fraud and misuse
- Enforce our agreements
When information is no longer required, it may be deleted, anonymised or securely disposed of, subject to applicable legal and regulatory requirements.
KYC, transaction and order information may need to be retained for longer periods where required by law or regulatory requirements.
9. Cookies and Similar Technologies
RocketLinks may use cookies and similar technologies to support the operation, security and functionality of the website and platform.
These technologies may be used to:
- Maintain sessions
- Remember preferences
- Understand website usage
- Improve website functionality
- Measure service performance
- Support analytics and marketing activities
Where required, users will be provided with appropriate choices or controls relating to such technologies.
10. Marketing Communications
SRMPL may send service-related communications necessary to operate RocketLinks, including account, KYC, order, payment, payout and service notifications.
Where permitted by applicable law, we may also send promotional or marketing communications.
Users may opt out of promotional communications through the applicable unsubscribe mechanism or by contacting us.
Opting out of promotional communications will not prevent us from sending essential transactional or service-related communications.
11. User Rights and Choices
Subject to applicable law, individuals may have rights relating to their personal information, including rights to:
- Request access to personal information
- Request correction of inaccurate or incomplete information
- Request deletion where applicable
- Withdraw consent where processing is based on consent
- Raise a grievance regarding the processing of personal information
Requests can be made using the contact details provided below.
Certain information may continue to be retained where required by law or necessary for legitimate business, regulatory, tax, security or dispute-resolution purposes.
12. Third-Party Websites and Services
RocketLinks may contain links to or integrations with third-party websites, applications or services.
This Privacy Policy does not govern the privacy practices of those third parties. Users should review the privacy policies applicable to those services before providing personal information.
13. Children's Privacy
RocketLinks is intended for use by sellers and buyers who are legally able to use the service.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information through RocketLinks, please contact us using the details below.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- RocketLinks services
- Data processing practices
- Technology
- Legal or regulatory requirements
The updated Privacy Policy will be published on the RocketLinks website with the revised "Last Updated" date.
Where required by applicable law, appropriate notice or consent will be provided.
15. Privacy and Grievance Contact
For questions, requests or concerns regarding this Privacy Policy or the processing of personal information, please contact:
Entity:
Shiprocket Merchant App Private Limited
Privacy / Grievance Contact:
Ashish Sabharwal
Email:
support@rocketlinks.in
Address:
Plot No.416, Udhyog Vihar Phase 3, Gurugram, Gurugram, Gurugram, Haryana, 122002
16. Governing Law
This Privacy Policy is governed by the laws of India and is subject to applicable data protection, privacy and other applicable laws and regulations.
By using RocketLinks, you acknowledge that you have read and understood this Privacy Policy and that personal information may be collected, used, processed and shared as described above, subject to applicable law and applicable consent requirements.